This is the Internet: Sweden Social Web Camp

Erik, my friend. Can you explain what the Internet is?

– The Internet?

– Yes, the Internet. You see, I read about in the newspaper and watch people talk about it on TV but I just don’t get it. How does it work?

– Well, OK. The Internet is sort of like a big, big island where anyone can make their voice heard simply by gathering people around them and start talking. People tend to trust people who don’t just talk but also listens more so if you want many people to listen to you, you can’t just talk but start a conversation.

– But won’t you run out of places where people can gather to converse?

– No, it’s a very big island.

– But how do people find where the interesting conversations are.

– Ah, that’s the beauty of it: there’s a big index table keeping track of all the places. Anyone can add to this index simply by creating a new post. Then there are numerous recommendation engines you can use to find the best conversations. These recommendation engines are also built on trust.

– Wow, that’s really cool! But does it scale?

– So far it seems to have scaled pretty well.

– Hm, OK, so there’s an index keeping track of the places where the conversations are. Anyone can start a conversation and the good conversations are found using a recommendation engine. You know, I read about something like that in the paper. A bunch of nerds met on this island in Blekinge and did exactly that. It was called the Sweden Social Web Camp.

– Yeah, I know. I was there! I took some photos:


(Flickr.) This was the first evening, the guy on the stage is Tomas Wennström. He was sort of the coordinator of the whole thing. That means he posted a blog post and then everything happened by itself. No, not really, but almost. 🙂


(Flickr.) This is my friend Björn Falkevik. He was one of the people who started a conversation. This one took place under an oak.


(Flickr). Here’s the index table. On the “real” Internet this is called DNS and Google (sort of). Anyone could create a new session and if you ran out of places to be (the top column), you simply added a new column with a new place. The island was so big.

– Like the Internet!

– Well, not that big. But big enough.


(Flickr). Even as it got dark people kept on talking to each other, but it was less formalized.

– Yeah, I read about that. That’s the darknet, right?

– Haha, not really. The darknet is… something else.
There was also some dancing:

(Flickr).

– Seems like you had a great time!

– It was super!

– Imagine that… someone building a conference about the net using the same basic architecture as the net itself. That’s really cool.

– Yeah, I know, but I think this is what most events will be like in the future. Not just events but also prouct development, companies, brands, maybe even countries! Everything will be driven by engines of trust.

– Sounds like this Sweden Social Web Camp should not be missed next year.

– That’s very, very true. Trust me on that!


Twitter is my living room, Facebook my kitchen – how I use different social networks

I don’t remember exactly when I signed up for Twitter (my user number is 1756621 so at least it was back when Twitter had fewer than 2 million users) but I didn’t start to use it until earlier this year. Before that I got my microblogging needs satisfied by Jaiku, which Google later murdered made open source.

After having been through a couple of social networks, this time I wanted to try something different, so I set up two accounts. The idea was to have one for English speaking friends and one for Swedish speaking, to prevent pollution of the twitter feed and make a crude social segmentation.

After a couple of weeks it became apparent that this strategy didn’t work. I also noticed a change in my own tweets and the type of things I posted, as the number of followers started to grow.

The thing is, when you have 10 close friends as followers, you can post pretty much everything. They don’t mind. In fact, hearing about your indecision about what to put on your morning sandwich can make their day. It’s, after all, your friends. That’s what friends do: share everyday obstacles and stories.

The problem is: this sharing doesn’t scale well. It’s cute to hear 10 of your closest friends talk about their cats. It’s annoying when 400 people do it.

I also realised that Twitter and Jaiku are two very different services despite their apparent similarities. On Jaiku you often end up with long discussion threads such as this. They had depth. Twitter is short, fast, concise and to the point. It’s little fragments of insights, ideas, link tips and yes, one or two cat posts.

So, instead of having more than one Twitter account, I’ve decided to do the segmentation on the social network level. Right now I mainly use three networks and each network is sort of like a room in a house.

  • The kitchen: Facebook is my friends “people-I-have-dinner-with” list. On Facebook I’m a little bit more relaxed and post silly stuff like this:
    Facebook Status Update
    A rule of thumb is that everyone I friend on Facebook is someone I’ve met in person. Facebook is my private web feed.
  • The work place: LinkedIn is where I keep my professional contacts. Rule of thumb: people I’ve worked with or may work with in the future. More professional, a little stricter. Kind of my online resume.
  • The living room: Twitter is my general news feed and online conversation. I’m not even sure it’s a social network at all. It’s more of a discovery engine. It has replaced, or rather complemented, my RSS reader. Twitter is my public web feed.

Of course there are many overlaps between these networks and I’m sure my usage of these and other services will change over time (I wonder how Twitter will be used in the not too distant future when everyone from your fridge to your grandmother has a twitter stream) but right now this is how I live on the net.

These three rooms represents different parts of my personality and my life and I’m sure that division will not change, no matter what the Next Big Thing on the net is.

How do you use social networks? I know it’s common to post everything to everywhere, so am I wrong in dividing myself into different personas? What do you think? I’d love to know!

There’s also another dimension to all of this: the emotional bandwidth of the technology used. But that will be another post.


Varför bloggar folk gratis för Mindpark?

(Lite hastigt skriven bloggpost, ska snygga till senare. Jag skrev för övrigt om detta i samband med Bloggforum 2005: bloggning Àr inte kommunism. Trist att inte debatten kommit lÀngre sedan dess.)

Försökte skriva en kommentar hĂ€r men Dagens Media verkar inte riktigt klara av att hantera kommentarer sĂ„ jag postar svaret hĂ€r istĂ€llet. Även Jocke har svarat.

Mitt svar:

Kulturkrock, minst sagt.

Jag har bloggat sedan minns-knappt-nÀr och mÄnga gÄnger fÄtt frÄgan varför jag gör det.

Det Àr ungefÀr som att frÄga: varför umgÄs du med mÀnniskor du delar ett intresse med? Varför lÀser du böcker om saker du Àr intresserad av? Varför tittar du pÄ TV-program du Àr intresserad av?

Bloggandet har lÀrt mig massor men framför allt har det gjort att jag lÀrt kÀnna fantastiska mÀnniskor. Jag har hamnat i situationer jag inte skulle ha hamnat i utan mitt bloggande. Ja, jag har faktiskt ocksÄ fÄtt en del frilansuppdrag (du vet, sÄnt dÀr som ger pengar) tack vare bloggandet.

Belöningen i pengar Àr oftast indirekt.

Belöningen i ny vÀnskap och socialt kapital, dÀremot, Àr direkt.

Jag hade gÀrna varit del av Jockes blogg-gÀng och jag hade gÀrna gjort det gratis. Eller, Ätminstone skulle jag inte fÄtt betalt i kronor direkt av Jocke. Mitt vÀrde som frilansande konsult, dÀremot, skulle ha ökat. Mitt kontaktnÀtverk hade blivit större. SÀkert hade jag lÀrt mig massor.

JÀmför det med en högskoleutbildning. Det Àr nÄgot man gör gratis eller t.o.m. betalar för. Syftet Àr att öka ens vÀrde pÄ en framtida arbetsmarknad. Samtidigt lÀr man sig nytt och trÀffar mÀnniskor, fÄr nya vÀnner. Man planterar sig sjÀlv i en social kontext som ofta varar livet ut.

Att producera ett visst antal tecken om dagen för att kunna fylla en papperstidning, det Àr nÄgot helt annat Àn bloggandet. DÀrav kulturkrocken.

Faktum Àr att det vÀrde jag skulle fÄ ut av Mindpark om jag vore en bloggare dÀr
skulle kunna bli mindre om jag fick direkt betalt av Jocke. Min trovÀrdighet skulle
bli noll. Det Àr som att köpa sina högskolepoÀng istÀllet för att klara proven.

(For people reading this blog in English: the above is a discussion about why people are blogging for free. My point is: they’re not. It’s just that the reward is indirect. You’re building knowledge and social capital which you can monetize on – sort of like an education.)

Uppdaterat: Micco.se skriver ocksÄ.


Spotify has 1 million users in Sweden

Sweden has roughly 9 million inhabitants so 1 million users is a lot.

The problem promise of Spotify is something like:

“Spotify promises everyone to find any music ever made and start listening to it immediately.”

Now, that’s a big promise. No wonder they need all that money.


Your business idea as a promise


(Photo.)

Formulating your business idea in a clear and concise way can be extremely hard. It’s easy to fall in to the trap of being too general or trying to please everyone. Everyone who ever has tried to come up with an elevator pitch knows how hard it can be to summarize your business idea in one or a few sentences. Especially true is this for startups where the focus of the entire company can be in constant flux.

One way out of this trap is to imagine the business idea as a promise made to someone, preferably a specific person. The person can be made up (see marketing persona or archetype) but should of course be right for the intended market.

The important thing is that this person has a problem and you have the solution.

Imagine standing in front of this person while they are exposed to the problem your product is supposed to solve. Now, imagine putting your hand on the persons shoulder and promise that person to solve the problem. How would you describe that promise? What words would you use?

That’s your business idea.

If you’re having problem imaging this scenario then maybe your business idea isn’t as straightforward as it can be. Maybe your solving too many problems for too many people? Maybe your solving a made up problem that no one in the real world is exposed to? A large company can of course make many promises to many people, but a small startup should stick to one promise to one persona.

Formulating it as a promise is also good for morale. It becomes crystal clear that what you’re doing is helping someone solve a problem. Your making the world a better place! This is what entrepreneurs do: we solve problems. Startups, specifically, solve problems that no one thought about solving before.

So, the next time someone asks about your business idea, how about giving them a promise?