To compete in the world of free

Both papers are free. Which one do you choose?

How do you compete when the price for the customer is zero? Or is it really zero? The customer pays in attention and time, the most scarce resource we have


Quote of the day

“If everything seems under control, you’re just not going fast enough.”
– Mario Andretti

Via Jan Kallberg.

(Andretti is a famous race car driver. And, yes, I had to look that up.)


Pictures from LIFT07

I visited the LIFT-conference in Geneva and took some pictures. Some of them below.

Technological Overload?

Wifi Working

Photographing photos

Chairs

LIFT was a nice place. Everyone ran around with either a camera or a computer over the shoulder, in some cases both. When everyone  is blogging about and documenting the conference, the experience is shared and prolonged. How do you get people to blog like that about your company?

Tags: LIFT07.


Saying it twice

DSCF1906

Just in case you miss it the first time.


A resting place or a table?

DSCF2092

It’s a resting place. It’s a table. It’s a trashcan. The floor of the city.


The creation of a market


Flea market

How is a marketplace created? What does it take for two people to start a conversation about buying or selling an object? (Markets are conversations, right?) Blankets on the ground? Objects on the blankets? Price tags?

Do we change our state of mind when we enter a marketplace?

The picture is from a flea market for children last summer. The market opened in the morning and closed late in the afternoon.